Janice Yu with her two children

Hello Society offers gender neutral kids apparel that breaks gender barriers. Our mission is to champion for inclusivity and empower all kids to express themselves freely. Designed by a mother who wants our children to live in a world where gender no longer dictates how kids should dress. The clothes are inclusive, free-spirited, and long-lasting with a polished fit. Each piece inspires kids to find their own individuality and style through fashion. No more confinement to specific colors and styles. Finally, kids clothes that are made to fit all kinds of lifestyles and identities.

Meet Founder, Janice Yu

As a mother to a daughter and a son, Janice struggled to find gender neutral kids clothes that felt both stylish and inclusive. She wanted to give her children clothing options in different colors and styles, without being constrained by their gender. With a mission to reimagine the way kids dress, the idea of Hello Society was born. Janice wants our children to live in an inclusive and equitable world. Children are unique individuals, with their own interests that may not fit into stereotypical norms, and their clothes should reflect that. 

Thank you for checking us out!