Stereotype Enforcing Graphics

If words communicate behaviors, the motifs depicted on clothes play their role in defining the interests of the children wearing it. The gender normative ‘trucks for boys, ponies for girls’ aesthetics we usually see in children’s clothing shape our collective preferences and notions about gender. As clothes are so closely related to the expression of somebody’s identity, the stereotypes they can carry out have a strongly restricting effect on children’s future opportunities, be they male or female. So ask yourself this: Would you rather buy children clothes that speak to the interests they are presumed to have because of their genders or clothes that speak to their actual interests?

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